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Black Friday can be defined as the revenue generating opportunity for the business and bundles of offers for the shoppers. Black Friday is celebrated after the Thanksgiving day and Thanksgiving falls on fourth Thursday of November. So, This year, Black Friday will be celebrated on 29^th November 2019. The day has been devoted towards the shopping, deals and discount offers. Brace yourself for the arrival of Black Friday 2019.

History of Black Friday

Well, there are more than two myths associated with the origin of Black Friday. Taking a walk down the memory lane, the indication of its origin can be found back in 19^th century where the term “Black Friday” was first ever used.

Two walstreet financers, connived together and drew a plot to break into the US gold market by the way of purchasing entire gold they could and thereby, causing a rise in its demand and later on sell it for lofty amount. On Friday, their conspiracy was finally exposed to reality and they were left bankrupt.

Another history is linked with the retailers. According to the story, the stores used “Red Ink” to highlight the loss they earned after operating for an year. On the flip side, to record the profits, the store used “Black Ink”. The irony lies in the fact that the sales of the store saw a sudden rise when the prices of the products are lowered during Thanksgiving. This resulted in their profits and this history is considered as the official beginning of Black Friday.

Growth of Black Friday

The event found its roots in US but is no longer limited to that area only. Black Friday has also spreaded its roots in Australlia, UK and many other parts of world. Infact, Black Friday is celebrated around the globe. In terms of sale and revenue generation, the event always sets an unprecedented record, each year passing by. More than 70 percent of population is ready to splurge their income on deals and offers and that’s more than ever. In 2017, the total reveue generated was $435.5 billion which has seen nearly 6 per cent hike from the revenue in 2016 which was when estimated to be $408.1 billion. According to the predicition, this year’s revenue is going to be surplus and more than ever. It is expected that the total revenue generation from this year may rise to $466.01 billion.

Changing Trends During Black Friday

With the growth of Black Friday, the customer’s trends and shopping behaviour has witnessed a sudden shift. Earlier, people used to shove their way among the crowd to place their hands on favourite deals which eventually resulted in injury and harm. With that, some stores announced the closing of their stores on Thanksgiving and started the trend of online shopping. The stores also run their deals before the arrival of Black Friday and that’s what rise the propensity of shoppers to shop. They find themself to resist the deals and opens up their wallet to spend the money. Shoppers begin shopping for the desired products before the arrival of Black Friday.

Online shopping has significantly risen. Most of the traffic generated are through the online shopping. Total revenue generated from the online shopping summed up to be $44.2 billion, when compared with last year, it is more than 20 per cent rise in the total revenue from online sale.

While online shopping has dominated more than ever, the key component that played a crucial role in getting a breakthrough is the mobile. Mobile shopping has surpassed the shopping done through laptops and tablets. Almost 49 per cent of sale was through mobile on Black Friday.

Top Stores During Black Friday

While the participation of stores in Black Friday has increased, there are some stores that stand out of the crowd due to their big names and incredible offers. Amazon has been among the list of people’s store due to its impressive product listings and unbeatable prices. When you talk about top stores during Black Friday, Walmart comes ahead with its incredible deals on multiple categories. The store is also known to roll out other appealing and engaging offers for the shoppers. On the flip side, there are many other stores that are most sought-after but don’t bring such massive drop in the prices of their products. Best Buy and Target are another two stores where you can expect to bounce on savings and grab rainy discounts.