A 3-dimensional channel letter sign is a common signage choice for many grocery stores, retailers, and restaurants seeking brand awareness opportunities. You might have seen channel letter signage used by popular and national brands and supply chains. These signs are an effective component for any brand recognition strategy as they are very impactful and professional. They are dynamic, eye-popping and have the power to stop any passerby. Each letter is bold, sturdy and illuminated to improve visibility of your brand.
Channel letter signs can be easily customized according to your business needs, location, and budget. These signs give you the freedom to choose from various fonts, colors, types, sizes, and designs, making it unique and visually-appealing for your customers. If your business is located in a crowded avenue or shopping mall, using channel letter signs is an excellent advertising option to stand out from the crowd and attract thousands of impressions.
Channel letters signs can be face-lit, halo-lit, front-lit or back-lit using two illumination technologies: LED or neon. Neon illumination has somewhat decreased in popularity whereas Led channel letters have become widely used advertising options among store owners. With the advancements in technology, the benefits of using LED channel letters have outweighed the neon signs.
If you want your business to get noticed, you should consider using the channel letter signs to adorn your storefront.
Some of the common benefits of using channel letter signs are as follows:
Excellent Brand Visibility
With channel letter signs, it’s next to impossible that your business will go unnoticed by the passersby. Especially when they are well-illuminated with LED lights, people can spot your store even in the most cramped streets or at night. These signs can be either front-lit, back-lit or halo-lit that give them a distinctive glow.
Consumes Less Energy
Conventionally illuminated signage consumes more energy, thus generating high electricity bills for store or business owners. LED lights save a lot on energy which translates directly to your energy bills. Therefore, with channel letter signs, you’ll not only be able to attract more potential customers but also cut down costs of power consumption.
Helps in Brand Recognition
The moment you install channel letter signs in front of your store, your store looks more professional, prestigious. Large format banners and flat-surface paint jobs only prove to be short-term investments that do not appear impressive and professional and tend to decline your customer base. If you’re looking to boost your brand image professionally, channel letters signs are the perfect advertising solutions.
Long-term Investment
Channel letter signage provides a long-lasting service to business owners. Each channel letter is built using lightweight and robust aluminum that is rust-proof and resistant to insect damage. Aluminum is a reliable material that can also withstand strong weather conditions or extreme temperatures.
These also work great with wood, LED screens, and even PVC. Thus, they are flexible and can be adapted to your traditional signage in various ways.
Cost-effective and Low Maintenance
The maintenance cost of channel letter signage is typically low, especially when it is illuminated with energy-efficient LED lights. This is a perfect solution for those going for LEED certifications.
Reduced Carbon Footprints
Channel letter signs contain no moving parts and are available in a variety of design options which helps them generate less carb footprints. Especially if they’re lit by energy-efficient lighting and are built using LEED-approved materials or recyclable materials, business owners can be issued with a LEED certification.
So, if you want to boost your brand’s visibility and drive more foot traffic to your business, there’s no better option than to install channel letter signs in front of your store. You may approach the signage experts who will design high-quality, durable, and impactful channel letter signage that makes a statement. However, the designs of this signage will depend on your locality, design wish, and budget. So, make sure you study all the possibilities before you install this massive signage at your storefront.
